Sourcing, staffing, warehousing, and shipping supplies at scale is a whole other sort of business that they are not prepared to take on, and therefore they didn’t purchase these assets when they bought the brand. TN Marketing is also not planning to have a retail shop like Bluprint and the original Craftsy had. TN Marketing is not planning to have a pattern marketplace at all, at least not at launch, citing the technical challenges involved in setting something like this up.
After Craftsy became Bluprint, the marketplace was drastically cut back so that only a very few patterns remained. Before the NBCUniversal buyout, Craftsy had a robust marketplace where designers could sell their patterns to customers with no transaction fee. TN Marketing runs ads on all of their niche video-on-demand sites and will be no different.Īnother major deviation from the original Craftsy is that there will be no pattern marketplace. One major difference will be the addition of advertising on the new Craftsy site. Subscriptions will be available monthly for $7.99 and annually for $79.99 and individual courses will be $39.99 with frequent discounts down to $29.99 and $19.99. There will be both a subscription and an a la carte model. TN Marketing decided to revert back to the Craftsy brand, rather than sticking with the short-lived Bluprint moniker. All of the classes that customers had purchased when Bluprint closed will be in their accounts at launch. The new will look familiar to most users. Then, things seem to turn around on July 1 when TN Marketing, a niche video-on-demand company based in Minneapolis, bought the Craftsy assets, promising to preserve them for users. Many crafters and craft instructors were saddened to learn in late May that NBCUniversal had decided to shut down Bluprint, the video-on-demand site originally called Craftsy they’d purchased and rebranded three years prior.
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